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The High School National Ad Network is part of the ASNE High School Journalism
Initiative. ASNE is a non-profit journalism association with an exceptional
track record of growing quality scholastic media in all 50 states.
Building successful high school papers requires editorial excellence and
a solid business plan. A good advertising base is key to that.
The ad network connects advertisers with the coveted
teen audience in a hassle-free way. Our network is large enough --
1011 high schools serving more than 1,637,000 students
-- that
we are able to deliver a major cross-section of the audience
-- not just small pieces of it -- in an uncluttered environment.
Advertisers are able to
choose their target audience by community type, demography or
ZIP code. Our online application makes "what-if" scenarios quick
and easy. And our electronic delivery and tracking system makes
real-time monitoring possible.
We already have a relationship with the schools and newspaper advisers
-- training teachers, making grants, bringing partners together,
hosting newspapers online. Administrators know us. The student newspaper
is part of the school's curriculum and lifeblood, not an intrusion.
The school newspapers
are the financial beneficiaries.
Once you sign up, here's how it usually works (We can handle many of
these steps for you.):
- You identify the schools you would
like to advertise in. We have information pages and recent
front pages of all the papers online. The system tells
you exactly how much it will cost if you place the ad today. It
will also tell you the demographic profile of the schools you choose.
They're all high schools and we have active contacts at all of
them, which we update several times per year.
- You specify the dates of the ad run. We do not track high school
publication dates because they often miss them. Instead, we tell
schools to run the ad during a certain time window. We recommend
a 30-45-day window.
- You post your creative online in up to four
sizes. These sizes are
outlined on the rate card we will send you once you sign up; the
system will also remind you. The
rate card is also online.
- We receive your ad. We review it for our audience.
- Payment. We arrange payment.
- Transmission. We send your ad out, specifying when it should run.
- The schools agree or decline to run the ad -- which
you can see in your interface. We also e-mail you weekly updates.
- The schools send in their tearsheets. We review these
and gather them together.
- After the close of the ad, we send you all the valid tearsheets
and a check for the difference between who the total for those ran the ad and what you requested. You
only pay for the ads that actually run that we accept. We generally get 75 to 80 percent of the schools requested in any one run.
Call 703-453-1125 or e-mail us at adnet@asne.org for
more information.
To find out more about our programs, click one of the above tabs or go
to hsj.org |
